The Big Digital Leap to the Future of Marketing

Waking up one day and realising that the job role you have fulfilled for many years is no longer in demand has been problematic in all ages of humanity. From then to now, numbers of jobs are transforming; some are merging into far more challenging and fulfilling jobs, while others are quietly disappearing altogether. One such concern for marketers has to do with traditional marketing channels and their decline in popularity.

We live in a time where marketing is no longer a playground for the big players alone to splurge enormous budgets and enjoy high brand awareness. A lot of small but effective players have entered the scene, and they are strictly after the value of each cent invested in their marketing activities. Presently, traditional marketing channels can only go so far in providing the right metrics for the most relevant KPIs, and as much as service providers have heavily invested in TV analytics technology, offline channels are still far from providing the extensive metrics that digital marketing has to offer.

With this trend in mind, the recruiters and marketing team leads have decided to look for marketers that are first and foremost digital marketers. For each brand, whether it’s just starting up, looking for growth, or trying to keep itself from stagnating; digital marketing is more relevant than ever before. And for those early stage companies with limited marketing budgets, which make up quite a significant chunk of the economic force, traditional marketing channels are a long way away.

So how does a marketer with experience in traditional marketing channels only survive in the new ecosystem? A pretty straightforward answer is: by becoming a digital marketer. The not-so-straightforward answer is that to the question that follows: How?. For any digital marketing jobs, even those at the entry level, a solid understanding of all marketing channels and their purpose in a marketing strategy is essential. The internet provides a vast amount of resources on all possible topics of digital marketing, so vast that it’s nearly impossible to focus on what is important in all the information available.

This was the basis of my choice to study digital marketing at Udacity’s Digital Marketing Nano-degree Program, that the program allows the marketers to follow the most important aspects of every channel in a well-structured curriculum where the knowledge is built from ground up. The learnings are further reinforced via hands-on practice through the end-of-chapter projects. Furthermore, the work that is done during the course is rewarded by customised feedback and further supported with guidance and help of the more experienced marketers.

While its reassuring to know that all resources we need are available to us online, not knowing where to start and what to focus on can be just as tricky as not having any resources at all. The Digital Marketing Nano-degree Program provides a jumpstart to digital marketing that traditional marketers need in order to stay relevant and important to recruiters as digital marketing continues to dominate advertising budgets.

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