7 Simple and Effective Ways to Boost Your Website Loading Speed

Websites have become an essential aspect of running your business online. To keep in touch with customers, answer their queries and complete their needs — a website is needed. As it provides a global platform for all businesses, the competition in the online market is cut-throat and requires a company to take its stand among the global competitors. And their website plays a vital role in this.

Digital marketing is not a level playing field any more. With Google’s ever-changing ranking algorithms and updated policies for websites, the load speed of a website has become a crucial factor to achieve best results through best digital marketing practices.

It directly influences the user conversion rate and in turn encourages more traffic to the website and hence, becomes an essential entity for promoting a business website with the help of search engines. Website loading speed gives a better user experience, but it heavily depends upon the website design and layout.

To optimize your website’s speed to match the criteria set by users, appropriate measures should be taken to achieve the best possible results.

To improve the loading speed of a website, not only technical support is required but also the from digital marketers to ensure the best result. The following are seven simple yet effective factors that help you optimize your website’s speed and boost your ranking in search results.

The browser processes the web page to get it displayed in the browser window. However, these background processes are not visible to users, but they do affect the loading speed. Complex processes take more time to load a website’s page and display it to users.

Hence, it is essential to minimize the background processes that on-page components required. In fact, instead of using different types, e.g., stylesheets and scripts or any others, the number of files should be optimized (read reduced) to ensure your website loads faster than before. For example, you can include images inside the stylesheets to increase the loading speed when an HTTP call is made.

The hosting plan you have chosen for your website matters. It defines how your website keeps running, especially the loading speed of your website. A web hosting plan that charges comparatively less might not be able to support a great loading speed. Because of the continuous traffic and heavy load from multiple websites, it can damage your website’s performance and affect the loading speed.

Browser caching helps increase the loading speed of your website. Once a user visits your website, enable the browser caching to store some amount of data to provide faster loading experience when the user returns to your website again. As caching eliminates the need for generating redundant HTTP calls, the loading speed gets boosted to a great extent.

Your website design should support your SEO strategies. A simple and elegant design of a website tends to impress users than the website that contains many media files and lots of content at inappropriate places. The design of a website represents your business, and therefore, it is essential to keep your users and business image in mind when choosing a design.

Rather than placing too many media files, it is better to use them only when required and also optimize the size of each file you use- including images, videos, documents, icons, and more. Also, the placement of content in the right places makes sense. Your content gives you power, but too much content simply makes your design look dreadful.

Therefore, it is advisable to use plugins only when required. No doubt they support in making your website look great, but too many plugins add their fair share in slowing down your website. It is vital to use the plugins that are extremely important for your website and remove any else to save your website from delivering poor user experience.

Conclusion

To match this criterion is a challenging task, but to receive your desired results, it is essential to optimize your website for the best. With the best practices of website development and the use of SEO factors, a website can be built to deliver excellent user experience by boosting its loading speed.

Deep is an aspiring entrepreneur and blogger having led 75+ startups on the right path with their information-admiring content. He crafts content on topics including on-demand services like uber clone, finances, technology trends and many more.

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