How a Centralized System for 6 Regions and 9 Brands Is Helping a Global Market Leader

Every success story about our customers who implemented the Pimcore Platform to solve their business challenges is a story that adds a unique perspective to our portfolio. There are several reasons for this because each story touches on different aspects of business, such as improving business agility, boosting operational excellence, enhancing customer experience, and minimizing operating costs.

In this post, we would like to discuss one more story about a client that has drastically reduced its time-to-market using the diverse capabilities of Pimcore.

About the Client

The client is a global market leader for portable, personal water treatment systems and products for the outdoor and marine industries, with more than 50 percent market share in the segment. In addition, the client is specialized in the area of self-sufficient nutrition and drinking water supply.

Business Scenario

The client, for its digital presence, uses multiple brand and region-specific websites. But inconsistent content management and delivery resulted in a high turnaround time for content changes across their numerous brand websites.

Along with that, their product data was decentralized, resulted in data duplication and longer time to market, reducing marketing agility. There was inconsistent user experience in accessing different brands’ websites.

The client also lacked privacy compliance with GDPR for Europe. Moreover, their webshops were not integrated in real-time with ERP systems to handle the online selling.

The client trusted the Pimcore Platform and decided to implement it to solve the above challenges. The Pimcore Platform was customized to consolidate the content and products of 9 different brand websites of six different regions.

The solution provides mobile device adaptability and is fully responsive. It also has B2C & B2B webshop capabilities for business automation. It has a single payment gateway service configurable for any of the six regions. The privacy compliance with GDPR for Europe is also implemented.

The Result Produced

The client’s approach to identifying new opportunities with Pimcore has led to several valuable outcomes. The implemented solution has made the management of the brands’ content and products easy and user-friendly. It has now enhanced and consistent user experience with one point access for all the client’s brands.

The operation team now enjoys faster loading time of the website and of back-end administration. The solution provides a single source of truth for all product information that led to the high integrity of data. Overall, the solution has produced exciting customer benefits — such as effortless data management, reduced cycle times, and higher satisfaction.

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